Veronica Vidal

Veronica Vidal is director of Erikson’s Policy and Leadership Department, overseeing the department's strategic planning, developing its communication strategy, and leading its fundraising efforts. She sets guidelines and processes for content creation and distribution, maintains an editorial calendar, serves as main editor for materials produced as well as leads content creation. This work includes communicating the impact of the department’s programs. Vidal is also the lead for the department’s data initiative, the Illinois Risk and Reach Project, which provides county-by-county data on the risk factors affecting child development. She has a proficiency for framing complex social issues into understandable language and digestible information. She has more than 20 years of experience in communications and fundraising having worked for the Chicago Community Trust, Prevention First and the International Latino Cultural Center of Chicago, to name a few. She graduated from Marquette University with a bachelor’s degree in journalism, is a writer and performance storyteller. She also served as a mentor in the Big Brothers, Big Sisters organization for seven years and volunteered for Little Brothers-Friends of the Elderly.